Philippines-based Megaworld Hotels & Resorts (MHR) is teaming up with Chef Nouel Catis, creator of the popular Dubai chocolate, to develop a unique food or beverage concept that showcases Filipino culture and heritage globally. This collaboration is driven by a shared vision for Filipinization and cultural sustainability.
Cleofe Albiso, Managing Director of Megaworld Hotels & Resorts, and Chef Nouel Catis tease about possible collaboration during Media Huddle held at the Wine Gallery in Twin Lakes Hotel.
During MHR’s Media Huddle at Twin Lakes Hotel in Tagaytay on August 13, 2025, the potential partnership was announced, with discussions indicating a signature creation that would deeply resonate with local pride while attracting international markets.
“This collaboration is deeply aligned with our strong advocacy for Filipinization, which supports the Department of Tourism’s mission to celebrate local culture, cuisine, festivals, and crafts. At the heart of this advocacy is our Sampaguita brand of service, our heartfelt expression of Filipino hospitality that we proudly share with every guest,” said Cleofe Albiso, Managing Director of Megaworld Hotels & Resorts.
“We want something that lingers. We want something that would go viral for a long time,” Chef Nouel said.
“Beyond commercial success, I’ve always been about leaving a legacy. I wanted to re-enter the Philippine market not just to sell, but to pass on knowledge and skills to future chefs. When I learned about MHR’s Sampaguita service and this year’s theme of the Culinary Conference, ‘Celebrate Your Roots,’ I knew this was the right vessel for my return,” he added.
Chef Nouel was a featured speaker at MHR’s 4th Culinary Conference, held from August 11 to 14, 2025, at the Twin Lakes Hotel. This annual gathering brings together MHR’s executive chefs and food and beverage leaders to explore culinary trends and enhance their craft.
Albiso added, “We launched the Culinary Conference in 2022 right after the pandemic to reinspire our chefs. The ultimate goal is to do better each year as our culinary leaders grow in number and vision. This year, the theme ‘Celebrate Your Roots: Rooted in Tradition, Inspired by Innovation’ honors the Philippines’ diverse culinary heritage while looking ahead to new flavors, stories, and techniques.”
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